I lead AI programs and ship the software to back them up.
Ten years running global go-to-market programs at Google, TikTok and Dropbox. Now I found the companies and build the products myself — AI-native, strategy and software both.
- 14+
- Years across global tech
- 5×
- Pipeline lift at Google
- 5+
- Companies & ventures founded
- 20+
- Products shipped solo
About
I sit in the rare seam between program strategy and the keyboard.
The morning is spent writing the compliance framework; the night is spent deploying the app that enforces it. Most people pick a side — strategy or shipping. I refuse to.
Big tech taught me how global programs scale. Founding companies taught me to build the software underneath them — alone, from the data model up.
- Based in
- Greater Madrid, Spain
- Languages
- English · Spanish · Portuguese
Experience
A decade-plus from localization floors to global program management at Google and TikTok — and now building, solo.
Nov 2025 — Present · Spain
AI Marketing Lead
SD Worx
Owner of the AI marketing stack: I ship the automations and build the internal tools behind them — self-deployed systems already driving up to €500k in savings, and counting. I keep building to take time, cost and friction out of how the org actually works.
- AI marketing
- Automation
- Self-built tooling
- €500k saved
Feb 2025 — Nov 2025 · Spain
AI Program Manager
SD Worx
Stood up the AI program: risk classification, EU AI Act compliance frameworks, and the operational scaffolding to roll AI out responsibly at enterprise scale.
- EU AI Act
- Governance
- Enterprise AI
Aug 2025 — Present · Madrid
Founder
Autonomio
My AI & automation consultancy for Spanish SMEs — I listen first, build second. Sole architect and developer of full-stack products for clients: multi-clinic ERPs, AI-adoption portals, HVAC quoting engines, immigration platforms and multi-agent WhatsApp systems, shipped solo across every layer.
- Next.js
- n8n
- OpenAI
- Claude
- Supabase
Mar 2026 — Present
Founder
Sophos Academia
An AI-education venture making practical, hands-on AI literacy accessible to the people and small teams the hype cycle left behind.
- EdTech
- AI literacy
Feb 2026 — Present
Founder
ImmigraFlow
An immigration platform that automates the paperwork grind — a Chrome extension plus a Next.js backend that turn a bureaucratic maze into a guided flow.
- Chrome extension
- Automation
- SaaS
Jan 2024 — Jan 2025
Marketing Program Manager
Owned go-to-market programs across AI, Data, Infrastructure and Workspace — sales enablement, outreach and nurture. My B2B nurture and thought-leadership drove a 5× lift in qualified pipeline.
- GTM
- Pipeline 5×
- Program management
Nov 2021 — Dec 2023 · Dublin
Global Program Manager, GTM (SMB)
TikTok
Built and ran global go-to-market programs for the SMB segment, coordinating sales, product and ops across regions to launch and scale advertiser revenue motions.
- Global GTM
- SMB
- Scale
2018 — 2021 · Dublin
Global Sales Program Manager
MarketStar
Joined leading a Dropbox Business sales team and climbed through senior sales and operations into global sales program management — designing and running revenue programs for major tech clients across EMEA.
- Sales programs
- Dropbox
- EMEA
2010 — 2018 · Madrid → Dublin
Various roles
Keywords Studios
Nearly eight years growing from customer support to team and QA leadership across localization and games services — the foundation of a career spent where language, technology and global teams meet.
- Gaming
- Localization
- Team leadership
Selected Work
Products I designed, built and shipped — owning everything from the database to the deploy.
- 032026
Foundra
A founder command center: AI lead generation, automated email sequences, content creation and an AI SDR — the whole growth stack in one white-label platform.
- Next.js
- Prisma
- Stripe
- OpenAI
- 042026
Salseo.ai
An AI companion chat platform built for the Spanish-speaking market — real-time conversation, generated media and subscription billing, engineered to scale.
- Next.js
- OpenAI
- fal.ai
- Stripe
- Redis
- 052026
Clipforge
AI music-video and ad production: paste lyrics, get a full scene breakdown — characters, palette, motifs — then generate images and video clips per scene.
- Next.js
- Claude
- Replicate
- fal.ai
- 062026
Hodari
A white-label, multi-tenant practice-management platform for veterinary clinics and animal shelters — scheduling, records and operations in one system.
- Next.js
- React
- Prisma
- PostgreSQL
- 092026
WhatsApp AI Receptionist
A multi-agent receptionist that books calls, qualifies leads and stands down the moment a human takes over — grounded in real conversation data, live on WhatsApp.
- Evolution API
- n8n
- Claude
- Google Calendar
- 112026
Colonii
A real-time, anti-doomscroll social demo on Solana — designed from the ground up to be calm, intentional and neurodivergent-sensitive.
- Next.js
- Solana
- Real-time
Stack
The tools and models I actually build and ship with — chosen for leverage, not résumé length.
Frontend
- Next.js
- React 19
- TypeScript
- Tailwind v4
- Motion
- shadcn/ui
- Preact
- Vite
Backend & data
- Node
- PostgreSQL
- Prisma
- Drizzle
- Supabase
- Redis
- BullMQ
- Edge Functions
Models
- Claude Opus
- Claude Sonnet
- Claude Haiku
- GPT-4o / o-series
- DeepSeek
- Llama
- Whisper
- Flux
- Veo
- ElevenLabs
AI engineering
- Agents
- RAG
- Function calling
- Embeddings
- LangChain
- n8n
- MCP
- fal.ai
- Replicate
Ship & integrate
- Vercel
- Docker
- Stripe
- Redsys
- WhatsApp / Evolution API
- Gmail & Calendar APIs
- Apify
- Playwright
Lead
- AI program management
- EU AI Act
- Governance & risk
- GTM strategy
- Team leadership
Off the clock
The building doesn't stop at code. The same impulse goes into words, sound and play.
- Writing
- Author of How to Self-Help and Egoleaders, plus a running habit of horror scripts.
- Music
- I produce music across genres — another system to compose, layer and ship.
- Games
- I design games, because the best products feel like something worth playing.